Research
•
August 2020
How is Disney Preparing their Leaders According to their Company Values?
Head Researcher: Katherine McCabe
In this paper, I look at Disney and how it trains its Walt Disney World Parks and Resorts leadership according to the “best in class business standards.” I conducted five 30-minute interviews with Disney employees in positions of leadership within The Walt Disney World Parks and Resorts. The purpose of these interviews was to gather information on how the leaders get trained in the different leadership positions. Disney asks that its leaders act ethically, legally, with diligence, and with integrity, and prioritize safety, courtesy, show, and efficiency. The interviewees filled out a survey where they rated their experience being trained in these different categories on a scale of 1-10.
I have concluded that Disney does a substantial job at training its employees according to the companies’ values. This conclusion is supported by the findings which show trainings in 7/8 of the above values, the legal concerns trainings being the exception, were rated above average by Cast Members. These trainings do not appear to cover all the topics leaders wish they did, however.
Cast Members mentioned that the training they receive mostly focuses on keeping business operations running smoothly. When asked “How often do you think your trainings have fallen short?” Cast Members responded that they fell short 72.5% of the time. The trainings and tools provided to Disney Cast Members scored about average (5/10 ± 1) in their usefulness on-the-job. Overall, the trainings Disney provides leaders did a satisfactory job of enforcing the companies’ values, however Cast Members have been left feeling like there should be more to their trainings. I recommend that Disney expand its trainings to include techniques that would help leaders motivate and lead their fellow Cast Members.